I just picked up the new copy of my favorite travel magazine and near the front there was a double-page picture of several hundred young women, all dressed in white, with their arms outstretched. They even had the same hair do. Down in the corner was the word, "Janus." I just happened to remember that last month the same picture was in that magazine, only this time it was men. It seems like Janus is the name of some company, but I can't recall what goods or services they sell. I assume these are ads of some kind, but what are they trying to say? How much does it cost to line up hundreds of people, all dressed alike, just to shoot a picture? How much does it cost to publish the picture, two pages wide, in a widely circulated magazine? How much will it cost to do all of this twice? How is this going to improve their business? Will they do it again next month? If they are going to keep throwing money around like that, how do I get in on it?
Just curious.
Howard